Official & Web Integration
Discover which ad started each WhatsApp conversation
Connect via Meta Cloud API or business mobile phone. Ollie matches conversation origin without reading private chats.
What this integration connects
Links your WhatsApp conversations directly to your website touches and paid campaigns.
- ✓Official Meta Cloud API (WABA ID + permanent system token)
- ✓Business phone via session pairing (WhatsApp Web / Evolution)
- ✓Click to WhatsApp (CTWA) ads with ad ID and click referral
- ✓Recognition of previous website visitors initiating WhatsApp contact
What you see in Ollie
Structured touchpoints and real conversation costs feeding your marketing funnel.
Exact conversation source
Know exactly which campaign, ad set, or ad creative brought each lead into WhatsApp.
Intent classification
Automatic separation between acquisition touches, customer support chats, and outbound broadcast replies.
Official Meta message costs
Import Meta conversation pricing tiers (marketing and service) directly into media spend.
Unified customer journey
The WhatsApp conversation appears on the person timeline, linking ad clicks to closed deals.
How to connect in 3 simple steps
No complex engineering required. Authorize and map your data within minutes.
Select your number provider
Choose between the official Meta Cloud API with your WABA credentials or business mobile pairing.
Set up authorization
Configure the Ollie webhook URL and verify token in Meta Business Manager or scan the instance QR code.
Verify incoming touches in Data
Send a test message and see the touchpoint land instantly with verified source and timestamp.
Honest limits: what this integration does NOT do
Complete transparency about privacy, data boundaries, and capabilities.
- Official Meta Cloud API (WABA ID + permanent system token)
- Synchronized incrementally and safely into your Ollie tenant.
- Business phone via session pairing (WhatsApp Web / Evolution)
- Synchronized incrementally and safely into your Ollie tenant.
- Click to WhatsApp (CTWA) ads with ad ID and click referral
- Synchronized incrementally and safely into your Ollie tenant.
- Recognition of previous website visitors initiating WhatsApp contact
- Synchronized incrementally and safely into your Ollie tenant.
- Does not read or store private message text
- We only capture sender phone, timestamp, and ad referral parameters. Chat body content is not kept.
- Not a bulk broadcast tool or chat automation
- Ollie measures attribution and acquisition costs. We do not blast promotional messages or deploy automated chatbots.
- Group messages are discarded
- Chats happening inside WhatsApp groups are ignored to prevent skewed lead data.
- Outbound messages from your number do not create leads
- Self-sent messages are rejected to avoid fake attribution loops.
Frequently asked questions
Direct answers to operator questions regarding permissions, security, and data handling.
Do I need the official WhatsApp Business API?
No. Ollie supports both the official Cloud API via Meta Business Manager and mobile devices paired via web session.
Does Ollie read confidential customer conversations?
No. The connector extracts only routing metadata: phone number, timestamp, and referral ad IDs.
How does attribution work with WhatsApp ads?
When leads click a Click-to-WhatsApp ad on Meta platforms, Meta attaches a referral token that Ollie links back to the exact creative.
Stop running WhatsApp campaigns in the dark
Connect your business numbers and see the actual revenue generated by every ad.