True ad spend, instant leads, and offline conversion feedback

Reads past 30-day spend by ad, ingests native lead generation forms, and sends closed revenue back to optimize ad auctions.

What this integration connects

Direct communication with Meta Graph API via official OAuth.

Everything impacting your acquisition economics and return on ad spend.

Ad-by-ad dashboard showing daily media investment paired against attributed bottom-line sales.

Submissions from Facebook and Instagram lead ads land automatically into your customer database.

Verified customer sales are sent back to Meta algorithms, training bidding on revenue rather than clicks.

Side-by-side comparison between Meta reported cost-per-lead and true acquisition cost per closed sale.

No complex engineering required. Authorize and map your data within minutes.

Grant permissions via Meta official prompt and pick your business portfolio assets.

Specify which ad accounts supply media cost data and which Pages provide lead forms.

Choose which CRM sale stage triggers offline conversions back to Meta (starts safely in test mode).

What Ollie never touches in your ad accounts.

What this integration does

Meta Business Manager ad accounts (Facebook & Instagram): Synchronized incrementally and safely into your Ollie tenant.
Commercial Facebook Pages and Instant Lead Generation Forms: Synchronized incrementally and safely into your Ollie tenant.
Daily ad-level spend and impression metrics: Synchronized incrementally and safely into your Ollie tenant.
Conversions API (CAPI) offline event feedback with closed deal value: Synchronized incrementally and safely into your Ollie tenant.

What Ollie NEVER does

Does not create, edit, or pause campaigns: Ollie only reads reporting metrics and posts offline conversions. We never tweak bids or alter creatives.
Only contact identifiers imported from forms: We extract email, phone, and form fields strictly to stitch the customer timeline.
Offline conversions respect test mode: No conversion data is posted to production Meta pixels until you review and turn test mode off.
Meta takes up to 48h to reflect offline events: Events are transmitted immediately, but Ads Manager processes offline conversions in batches.

Direct answers to operator questions regarding permissions, security, and data handling.

No. Permissions are strictly read-only for reporting and write-only for offline conversion ingestion.

When a deal closes in your CRM, Ollie posts an event with hashed email/phone, value, and currency back to Meta.

No. Lead form polling and CAPI webhook ingestion are built directly into OllieLabs.

Stop optimizing for vanity clicks and train the algorithm on closed sales.