Audit & Historical Baseline
Historical baseline and aggregated traffic audit from GA4
Imports aggregated sessions and conversions from Google Analytics Data API to audit traffic consistency before and after OllieLabs.
What this integration connects
Direct connectivity with Google Analytics Data API (v1beta) & Admin API.
- ✓GA4 properties and designated web or app data streams
- ✓Aggregated sessions by date, source, medium, and campaign
- ✓Rolling window re-syncing the last 48h to capture Google processing restatements
- ✓Automated GA4 property and stream provisioning directly inside your account
What you see in Ollie
Historical context and tagging hygiene across your entire web footprint.
Initial UTM audit
Diagnostic evaluation of UTM parameter consistency across existing campaigns prior to Ollie.
Historical baseline comparison
Aggregated traffic numbers over 90 days to prove performance uplift after Ollie tag deployment.
Channel and medium reporting
Daily breakdown of website traffic across paid, organic, referral, and direct channels.
Clean property provisioning
If you lack GA4 measurement, Ollie can deploy and configure property streams under your Google account.
How to connect in 3 simple steps
No complex engineering required. Authorize and map your data within minutes.
Sign in with your Google account
Grant permissions through Google consent prompt with read access to Analytics data.
Select the GA4 property and stream
Choose the relevant GA4 property and web data stream belonging to your company domain.
Fetch baseline history
Ollie ingests up to 90 days of past sessions to establish your baseline audit.
Honest limits: what this integration does NOT do
Clear boundary between aggregated analytics and true sales attribution.
- GA4 properties and designated web or app data streams
- Synchronized incrementally and safely into your Ollie tenant.
- Aggregated sessions by date, source, medium, and campaign
- Synchronized incrementally and safely into your Ollie tenant.
- Rolling window re-syncing the last 48h to capture Google processing restatements
- Synchronized incrementally and safely into your Ollie tenant.
- Automated GA4 property and stream provisioning directly inside your account
- Synchronized incrementally and safely into your Ollie tenant.
- Does not perform person-level attribution
- GA4 data is aggregated and anonymized. Real customer attribution is performed exclusively by Ollie Tag + your CRM.
- Does not accept Google root account terms for you
- The top-level Analytics account must be created directly on Google console to accept legal terms of service.
- Accommodates Google 48-hour restatement window
- Google Analytics adjusts session counts over a 48h rolling window; our ingest rewinds 2 days to maintain accurate numbers.
- Read-only on existing GA4 configuration
- Reporting queries never overwrite existing goals, conversions, or custom definitions in your GA4 property.
Frequently asked questions
Direct answers to operator questions regarding permissions, security, and data handling.
Why connect GA4 if Ollie provides its own tag?
Ollie tag measures from installation day onward. GA4 supplies the historical baseline to evaluate past performance.
Does GA4 replace a CRM for attribution?
No. GA4 reports are aggregated without individual identities. Ollie uses deterministic CRM sales data for real attribution.
How frequently does GA4 data refresh in Ollie?
Data refreshes daily with a 48-hour lookback window to absorb Google final session restatements.
Audit your historical traffic baseline
Compare past GA4 trends against deterministic closed-loop sales in Ollie.