Spend & Offline Conversions
Granular ad spend, search queries, and offline conversions in Google Ads
Syncs last 30-day campaign spend and search queries, feeding closed sales back via OCI to train Google Smart Bidding on real revenue.
What this integration connects
Official Google Ads API connectivity via secure enterprise OAuth.
- ✓Individual or Manager (MCC) Google Ads customer accounts
- ✓Daily campaign and ad-group spend metrics across 30-day windows
- ✓Actual search query terms triggering search impressions
- ✓Offline Conversion Import (OCI) with gclid, revenue value, and timestamp
What you see in Ollie
Complete clarity on what Google charged compared to actual collected revenue.
Spend by campaign and search query
Spot which search terms actually yield paying customers and which ones waste budget.
Offline conversion uploads (OCI)
Feed sales back to Google Ads, enabling value-based bidding like Target ROAS or Maximize Conversion Value.
MCC account management
Connect once at the manager level and route individual ad accounts to separate funnels.
Automated data integrity checks
Daily syncs guarded by drop-detection canaries ensuring zero missing spend days.
How to connect in 3 simple steps
No complex engineering required. Authorize and map your data within minutes.
Authorize with your Google account
Sign in with a Google account possessing Standard or Administrative access on Google Ads.
Select your Customer ID
Pick the desired ad account (and manager login ID if operating under an MCC).
Map your conversion action
Link the Google Ads conversion action to your won sales stage in the Ollie funnel.
Honest limits: what this integration does NOT do
Uncompromising security for your campaigns.
- Individual or Manager (MCC) Google Ads customer accounts
- Synchronized incrementally and safely into your Ollie tenant.
- Daily campaign and ad-group spend metrics across 30-day windows
- Synchronized incrementally and safely into your Ollie tenant.
- Actual search query terms triggering search impressions
- Synchronized incrementally and safely into your Ollie tenant.
- Offline Conversion Import (OCI) with gclid, revenue value, and timestamp
- Synchronized incrementally and safely into your Ollie tenant.
- Does not modify bids or budgets
- Ollie only reads performance reports and uploads offline events. We never touch live bids or pause ads.
- Does not execute real-time bidding
- Sync runs in scheduled batches. Real-time auction optimization remains entirely in Google algorithms.
- Google takes up to 24h to display offline conversions
- Ollie uploads instantly, but Google Ads reporting takes between 3 and 24 hours to process uploads.
- Requires gclid for individual attribution
- Attributing an individual sale back to a specific click requires that the gclid parameter was captured on site visit.
Frequently asked questions
Direct answers to operator questions regarding permissions, security, and data handling.
What permissions does the Google account need?
Standard or Administrative access on the target Google Ads account is required for report reading and conversion upload.
How does Google match the offline sale to the ad click?
When visitors click an ad, Google attaches a unique gclid to the URL. Ollie saves this token and passes it back on closed sale.
Can I connect multiple accounts from an MCC?
Yes. One Google authorization allows selecting different customer accounts for different product funnels.
Feed real revenue back into Google Ads auctions
Train Google algorithms on verified cash in bank rather than vanity form submissions.